In 2002, we at the American Broadhead Company Inc. set out to create the best fixed blade broadhead on the market, while providing the best value to our customers. We achieved that goal with the sonic head, the world's only three bladed "Cut on Impact" broadhead with individually replaceable blades. Our philosophy at ABC is that broadheads are your ammunition for your harvesting game. Thus, we have engineered ours to be the hands down most accurate and deepest penetrating designs on the market. Each of our products are intended for specific game and/or archery styles.